

Google's decision to consolidate all of its digital entertainment stores into a single hub fits in with the company's recent decision to consolidate its services' privacy policies and thus allow for different services to share user data with one another for the purpose of creating better-targeted advertisements. Additionally, any content you purchase directly from Google Play, whether it's as small as a single song or as large as an HD movie, automatically gets stored for free on Google's cloud. The store also lets users rent movies to watch on their Android-based devices, similar to Netflix's digital subscription scheme. The new Google Play store allows you to store a limited amount of content on the Google cloud for free, such as 20,000 of your own songs. BACKGROUND: Report: Google building home-entertainment system
